How To Use Weather To Your Advantage When Promoting

How To Use Weather To Your Advantage When Promoting

With years of promoting outdoor events I am a little more keen to how weather affects an event them those that promote indoor shows would be.  However, one steadfast rule has remained true in most of the places I have promoted.  It doesn’t matter what the weather is at the time of your event, it matters what the weather is like leading up to your event. This blog will help you learn how to use weather to your advantage when promoting your event.

RainIf the weather is sunny and nice and then a thunderstorm breaks out an hour before your event you are probably fine. However, if it has been uncharacteristically shitty out the days or day leading up to your event, you might see it impact your draw at the door.   The only time I have seen the opposite affect is in areas where horrible weather is just a thing people are used to.  In fact, many have told me in the Northern States, specifically Minnesota, that the winter brings more people out to see shows then the summer.  Either way, it’s important to know how weather affects the people that come to see your shows.  Take note and plan your promoting around it.

One of the great things about shitty weather is that most often it forces people indoors.  When it does they tend to watch tv or surf the internet.  That being said, this blog is happening as rainy cooler weather comes across Eastern Tennessee.  I predict it will make the amount of folks that click on this blogpost much greater then it would be on a normal sunny autumn day.

Also, make sure you pay attention to weather forecasts leading up to your event.  If you can see it is going to be rainy the days leading up and you have noticed it has a dramatic impact on your attendance, jump online and start conversations with folks that lead up to dropping a plug to your show. This is also an AWESOME time to get on the phone and remind folks that said they were going to be there.  Say something like, “Hey, you said you might come out on Friday, but I wanted to remind you to bring an umbrella because it might be raining.” Or some such shit.  Remember you have to casually drop the show info during the conversation, don’t just call and say “You coming to my show” That’s douchey.

Please keep in mind that bad weather is not just the best time to promote a show, but an even better time to put up new blogposts and communicate with other comedians and bookers.

Written by:

Matt Ward is a comedian, comedy show producer and promoter, web designer, graphic designer, musician, father and occasional fisherman.

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